Campaign Development

Case Study:
Vyvanse ADHD Adolescents Campaign Update

Extend the Vyvanse “See Beyond Their ADHD Symptoms” campaign; which focused on the impact of ADHD symptoms on the school day.

The Solution:
Expand the campaign to include the time “Beyond the Classroom”.

The “Beyond the Classroom” campaign focuses on beautifully nostalgic scenes from childhood, the bonds of friendship, and the importance of lessons learned outside the classroom. The goal of this campaign is to illustrates that ADHD symptom-control has an impact beyond the school day and encourages caregivers to talk to their child’s pediatrician.

LIFE LESSONS AREN’T ALWAYS LEARNED IN THE CLASSROOM

Help Them See Beyond Their ADHD Symptoms

Ad Lobs

These ad lobs helped communicate the vision for the final product and make sure we all have that same vision. Yes, the final work will require a considerable amount of legal language added but these lobs are here to capture the essence of our desired message.

Campaign Examples

Here are just a few of the many projects showing how this campaign grew up and went out into the world. From brochures in doctors offices to social media and everywhere in between. An uplifting message of hope and understanding was seen by many. The result achieved the goal building our story throughout the creative, as well as helping caregivers identify what might be getting in the way of their child’s social interactions, encouraging them to talk to their doctor.

Campaign Imagery