Patient Stories
Significant Experience: Video Editing
Why was this an important stage in my career?
I learned a new skill set in an area that really interests me and helps me do my job better.
The first time I worked on a video project I was amazed by the gigantic chasm between the video team and myself. I used drawings, metaphors and dance to communicate transition ideas. The video team provided me with youtube tutorials and countless examples to help me understand what could be done and what could not be done and why. Over time, I developed enough of an understanding of video editing to make informed suggestions, better communicate my ideas, and troubleshoot roadblocks. I had a great time. (I think the video team did too)
What was the product of these efforts?
I worked closely with the video team for the next year or so to produce many different videos. These videos not only checked the boxes for our client’s and their legal reviewers, but they looked pretty good as well.
The work below contains samples of these efforts.
*While some of the following videos have been approved, each was subject to different considerations based on the audience and platform. If you are interested in taking Vyvanse, please talk to your doctor.
Adult ADHD
This series was centered around interviews with real people with ADHD who take Vyvanse. My task was to comb through days of footage to find the most natural shots. Then I worked with the copywriter and video team to pull together a cohesive story that was relatable to patients suffering from ADHD symptoms.
Adolescent ADHD
This campaign use a combination of everyday moments in the after-school life of a kid. When possible I added playful transitions that used the color and tone of the brand. Videos like these were adapted for various social media. Facebook, Instagram, YouTube and X.
OnePath Patient Services
OnePath is a patient support program sponsored by Takeda. These patients are managing rare diseases that impact their lives in a big way. Medications and treatments are helpful, but they typically involve a fair share of hurdles to make sure they are able to maintain treatment. OnePath is a service that provides personalized assistance to patients to answer questions and help navigate the cryptic world of insurance and pharmacies. These videos set a real and personal tone to illustrate the ways a OnePath provider can help as well as the connection between a patient and their OnePath provider.
Vyvanse Adult
For this set of videos, I sifted through a library of footage and imagery collected from a 4-day photo shoot. I to put together a story that reflected the experience of real patients.