Rachael Breidenthal*
Story Teller + Creative Partner + Idea Generator + Teammate Elevator + Product Experience Polisher
Brand + Design
Vyvanse Adult Campaign
A new campaign renews health care providers’ understanding and interest in a growing market.
ADHD Childhood Brand Design
Picked up where the previous campaign left off to take the brand even further.
Concept + Design
Vyvanse Adolescence Campaign
A new campaign renews health care providers’ understanding and interest in a growing market.
Story Telling + Editing
Rare Disease Patient Services
OnePath is a program that helps patients manage rare diseases by helping them make the hurdles of treatments. Pharmacies, and insurance. These are the stories of the patients and their caregivers.
Vyvanse ADHD Adult Campaign
These social videos show lives of people who thrive despite their ADHD symptoms while on treatment.
Adult ADHD Patient Ambassadors
This series of videos focused on adults living with ADHD, their experiences with ADHD and the impact of treatment.
About me
I love a good story told well.
I have always leaned on storytelling as a reliable form of communication. Stories are such a powerful way to hold our attention. They help us relate to experiences completely foreign to our own.
I have a curious nature.
I’m endlessly curious about finding better ways to bring stories to life. I love exploring how writing, design, photography, motion, sound, materials, technology and all the little details can work together to make an idea more engaging and meaningful.
I believe in the importance of a good team.
A team with complimentary skills and compatible personalities is something magical. When strengths and weaknesses weave together making something stronger it’s easier to do your best.
My mantra
Be Kind. Be Honest. Have Fun. Whenever possible.
