Rachael Breidenthal*
Story Teller + Creative Partner + Idea Generator + Teammate Elevator + Product Experience Polisher
Brand + Design
Vyvanse Adult Campaign
Expanded the brand campaign throughout a wide variety of channels including web, print, social, and video.
ADHDChildhood.com Brand Design
Developed the ADHDChildhood.com website and brand styles with calming yet playful colors, fonts, imagery and tone to provide information and assistance to caregivers with a child struggling with ADHD symptoms.
Concept + Design
Vyvanse Adolescence Campaign
Picked up where the previous campaign left off to take the brand even further.
Story Telling + Video Editing
Built cohesive stories by piecing together a collection of interview clips, b-roll footage, music and creative editing.
Rare Disease Patient Services
OnePath is a program that helps patients manage rare diseases by helping them manage the hurdles of treatments, pharmacies, and insurance. These are the stories of the patients and their caregivers.
Vyvanse ADHD Adult Campaign
These social videos show lives of people who thrive despite their ADHD symptoms while on treatment.
Adult ADHD Patient Ambassadors
This series of videos focused on adults living with ADHD, their experiences with ADHD and the impact of treatment.
About me
I love a good story told well.
I have always leaned on storytelling as a reliable form of communication. Stories are such a powerful way to hold our attention. They help us relate to experiences completely foreign to our own.
I have a curious nature.
I’m endlessly curious about finding better ways to bring stories to life. I love exploring how writing, design, photography, motion, sound, materials, technology and all the little details can work together to make an idea more engaging and meaningful.
I believe in the importance of a good team.
A team with complimentary skills and compatible personalities is something magical. When strengths and weaknesses weave together making something stronger it’s easier to do your best.
My mantra
Be Kind. Be Honest. Have Fun. Whenever possible.
