Rachael Breidenthal*
Associate Creative Director + more
A bit
About me
I consider myself a people person. The only thing that intrigues me more than an honest telling of a moment is the surprising variation of directions a person can choose to respond to their situation. Maybe I’m a bit of a social scientist. Or just someone who appreciates the challenges we all face and understands that we all have our own special mix of nature and nurture and pain tolerance and weather preference. We are who we are for so many reasons. Who I am is interested in who you are. This drivc
Patient Stories
Authentic personal experiences can serve as a valuable resource to patients who can relate. Making sure that the final product accurately represented each honest and heartfelt story was our measure of success.
The medical regulatory process for a video takes into consideration copy and visuals as well as tone, inflection, and facial expressions to make sure each project abides by strict legal standards. I worked closely with the video editor, account managers, and client to ensure that the original message was not lost in the edit.
The work below contains samples of these patient stories.
*While most of the following videos have been approved, each was subject to different considerations based on the audience. If you are interested in taking Vyvanse, please refer to the live website and talk to your doctor.
unBranded
I know. It sounds like a joke. How can you possibly expect anyone to buy a product when there is no mention of it on the site? Branded marketing materials understandably focus on the the product being sold and therefore have little place for deeper dives into the disease state or alternate ways to help manage symptoms.
However, our clients have accumulated an incredible amount of information over the years. Information that could benefit patients if only it were made accessible.
Enter unBranded website: ADHD Childhood. A tidy and playfully branded (ironically) site providing helpful and interesting information in bite size chucks served up specifically for parents of children who might be suffering with ADHD symptoms.
Health care providers were given informational brochures to provide their patients a resource to learn more about their new diagnosis of ADHD. The brochure led them to the site showed them adorable videos with an all-too-familiar scenes that helped both caregiver and child accept their child’s diagnosis. The site was filled with tips and trick and answers to questions. In addition, pdfs were available to download on a variety of topics that might pertain to their specific situation.
And this is when a patient goes back to the dr. for an informed conversation about how to treat ADHD. The Dr., who felt the brochures were very informative and accurate, has developed a bit more trust for that brand, and feels even more confident in the script they write.
Campaign
Vyvanse Adolescents
One of the more common reasons parents decide to discuss treatment for their child’s ADHD is it’s impact on their friendships.
Watching a child struggle with their symptoms to navigate social situations can be more motivating than acedemics when it comes to seeking a solution.
“Beyond the Classroom” focuses on beautifully nostalgic scenes from childhood and the bond of friendship. The messages helps us remember, “Not all lessons are learned inside the classroom”.
